The ad management platform for performance agencies

Pace paces and optimises ad budgets across Google Ads, Meta, TikTok, LinkedIn, Microsoft, Reddit, Amazon Ads and X Ads. It adjusts eligible campaign budgets to keep spend on target and flags what needs your attention, all in one dashboard.

Anyone running paid media across several platforms or accounts, from solo buyers to agencies with hundreds of clients. If pacing still lives in a spreadsheet, Pace takes it off your plate.

No. It takes the upkeep off them: pacing checks, budget moves, overspend watching, change notes and first-draft reports. Your team keeps the strategy and the clients, and each account manager can carry roughly twice the accounts.

Native tools only see their own platform, so Google doesn’t know what Meta is spending. Pace sees every channel at once. Meta’s CBO and Google’s maximise-conversions bidding are built to spend the budget you give them. They don’t pace to a monthly target.

No. Every change is logged with the data, the reasoning and the expected outcome. You set the goals and guardrails, and Pace works inside them.

From $49 a month, priced by the ad spend Pace manages. Basic covers up to $25K a month, Pro up to $100K, and One up to $500K with Dot, the AI agent. Enterprise is quoted above that. Every plan includes all eight platforms and unlimited seats, and annual billing is 12 months for the price of 10. The 14-day trial has every Enterprise feature. A card is required and nothing is charged until day 15. See pricing.

Minutes. Connect your ad accounts, set monthly budgets and KPIs, and Pace gets to work. No implementation calls or sales team.

Google Ads, Meta (Facebook & Instagram), TikTok, LinkedIn, Microsoft, Reddit, Amazon Ads and X Ads, on every plan. Snapchat, Pinterest and The Trade Desk are on the roadmap.

Exclude any campaign from optimisation in each account’s settings. A fixed-budget brand campaign or a test you’d rather run by hand stays exactly as you set it.

Yes. Pace checks spend every 5 minutes and treats your monthly budget as the cap. When an account hits it, Pace drops each campaign to $1 a day by default so it keeps learning, or pauses them if you choose. Slack and email alerts are optional. On the 1st (account timezone) Pace restores only what it changed; campaigns you paused yourself stay paused.

Pace runs on Google Cloud (Firebase, multi-region North America), encrypted at rest (AES-256) and in transit (TLS 1.2+). You sign in with Google or a one-time email code, with role-based access and a full audit log. Ad accounts connect through each platform’s own OAuth sign-in, so Pace never sees your ad-platform passwords, and its tokens are encrypted and revocable. We don’t train AI models on your client data, and we delete your data on request ([email protected]). Sub-processors, compliance and DPA: paceads.com/trust.

That’s the idea. Pace puts budget pacing, AI optimisation, cross-platform reporting and change audits in one place. If you’re stitching together Optmyzr, Supermetrics, Shape or Looker Studio, Pace replaces the lot.

Time and accuracy. Manual pacing eats 5–10 hours a week in spreadsheets and budget tweaks, and Pace does it in the background. Campaigns that pace evenly also don’t waste spend front-loading or scrambling at month-end.

Every time. Each adjustment gets a change report: what changed, the data, the hypothesis and the expected outcome. Review it yourself or share it with clients.

Each budget change carries a testable forecast, like “ROAS up 15–25% over 7 days”. A week later Pace checks the real numbers and scores it confirmed, contradicted or inconclusive. The next run reads that track record and a running summary of the account, so it gets sharper the longer it runs.

Dot is the AI agent in Pace, on One and Enterprise. It runs on a frontier model with 20+ specialised tools and reads your live account data: week-over-week performance, campaign drill-downs, Pace’s change history and strategy, even recent Pace releases. Open it from any page with Cmd+I.

Yes, on Pro and above. Each account has a Reports tab with 25+ page types, per-platform templates, an Executive template and one-click PDF export. Portfolios combine every connected platform in one report. Set your agency and client branding once, and edit the AI commentary before it goes out.

Yes. You can edit every Google Ads campaign type in Pace, from bidding and targeting to schedules, negatives and assets, plus keywords in bulk. Meta has its own campaign and ad set editor. LinkedIn and Microsoft editing is on the roadmap.

Each platform only sees its own spend, which is how you end up in five tabs and a spreadsheet. Pace pulls every connected platform into one view, so when Meta runs hot and Google runs cold, it sees both and adjusts.

Yes. Pace paces Sponsored Products and Sponsored Brands budgets like any other account, with the same overspend protection. Sponsored Display comes through for reporting, with budget control rolling out. You get ACOS and ROAS, campaign groups, client reports and the weekly email, and each marketplace is its own account in its own currency.

Yes. An owner or admin can connect several Google Ads and LinkedIn Ads sign-ins to one workspace, one per person. Pace uses each person’s access only for the accounts they can see. If one sign-in breaks, Pace tells you whose, and the rest keep running.

Yes. Alerts go in-app, by email and to Slack (Slack on Pro and above), routed per account to the channel you choose. Turn each alert type on or off per channel; coverage varies by platform. Pro and above also get an automatic weekly performance report.

Pace for Slack: pacing alerts and performance reports in your team’s channels.

To add Pace to Slack: set it up inside Pace, so each client’s alerts land in the right channel.

1. 1.Log in to Pace (or create an account)
2. 2.Go to Settings → Notifications
3. 3.Click Connect Slack and approve on Slack’s screen

What posts to Slack: pacing alerts, overspend pauses, the daily run summary, ad policy issues, AI insights and the weekly report. Toggle each in Settings → Notifications → Alerts. It’s one-way: Pace never reads what’s typed in Slack.

Slack setup guide →